We collect personal information in two primary ways: information you give us directly and information gathered automatically while interacting with our website.

When you create an account, place an order, subscribe to communication, or contact support, you provide personal details such as your name, contact number, delivery address, email address, and login credentials. This allows us to identify you, fulfill requests, and personalize your experience.

As you browse the website, we automatically collect certain technical data including your IP address, browser type, device model, session duration, and user interaction patterns. This helps us improve the structure, performance, and usability of our platform.

If you enable location access on your device, we may collect precise or approximate location details to support features such as delivery tracking, address auto-fill, or localized services. You may disable location access through your device settings at any time.

Your information is processed only for clear and legitimate purposes necessary to run and improve our services.

• We use your personal details to process orders, manage your UpInches account, maintain purchase history, and provide customer support for billing, delivery, or general assistance.

• We send notifications that are essential to service functionality, such as order confirmations, delivery updates, account alerts, or issue resolutions, ensuring you stay informed throughout interactions.

• With your consent, we may send promotional emails, SMS messages, WhatsApp campaigns, or similar communication regarding offers, updates, and announcements. You may opt out at any time if you no longer wish to receive such messages.

• Technical and behavioral data helps us analyze platform performance, detect issues, enhance user experience, and evaluate product or feature relevance.

Cookies and similar tracking tools help us maintain platform functionality and improve usability.

• Some cookies are necessary for the website to function properly, such as maintaining login sessions, remembering user preferences, and preserving cart information so returning users don’t need to restart their progress.

• Other cookies support analytics and improvement efforts by helping us understand how visitors engage with pages, where they drop off, what content is useful, and how navigation can be improved.

• You can choose to disable or delete cookies through your browser settings. However, certain parts of the site may not operate correctly if essential cookies are disabled.

We do not sell or rent personal information; however, some data may be shared with trusted service partners to support necessary operations.

• We work with partners such as payment processors, logistics providers, messaging services, analytics platforms, and customer support tools. They receive only the information required to deliver their services and are expected to protect it responsibly.

• If required by law, regulatory request, court order, or to protect users and business interests from fraud or misuse, we may disclose information to appropriate authorities or legal entities.

Your privacy is important, and we take reasonable precautions to secure your information.

• Technical and administrative controls such as restricted access, monitoring systems, encrypted environments, and authentication safeguards are in place to prevent unauthorized access, misuse, or accidental loss.

• We retain your data as long as your account remains active or as required for legitimate business, regulatory, tax, or legal purposes. Some information may remain archived when needed for compliance or dispute resolution.

As an Indian user, you have specific rights regarding how your data is handled.

• You may request access to the information we hold about you, update incorrect details, or modify profile data to keep your account accurate and functional.

• You may request deletion of your data or withdraw consent for promotional messaging. However, some information may still be retained when necessary for compliance, operational recordkeeping, or previously completed transactions.

Requests can be submitted to business@upInches.com.

Our website may include links to external websites, payment platforms, or social channels. These third-party pages maintain their own privacy practices, and UpInches is not responsible for how they handle your data. We encourage reviewing their policies before sharing personal information.

We may revise or update this Privacy Policy periodically to reflect legal changes, technology developments, or service improvements. The latest version will always be available on our website. Continued use of the platform after updates will indicate acceptance of the revised terms.